Online tools


Service I use for e-mail marketing

Google Analytics

Web analytics tool. Helps you see user behavior.

Google Tag Manager

Tag management tool. Helps with implementing Google Analytics, Facebook Pixel, remarketing tags etc.

Google Search Console

Direct link with Google. How google perceives your site.

Google Optimize

Tool for A/B testing.

Screaming Frog

Tool for technical SEO audit.


Very powerful website auditor.


Keyword research, competitor and backlink analysis tool.


Great keyword research tool.

Book recommendations

The art of SEO

Art of SEO by Eric Enge, Rand Fishkin, Jessie C. Stricchiola, Stephan Spencer

The “bible” of SEO. Even though SEO keeps on changing, there a lot of evergreen materials there.
Great handbook.

Influence by Cialdini

Influence: The psychology of persuasion by Rober Cialdini

How our mind plays tricks on us.

Neuro web design by Weinschenk

Neuro Web Design: What Makes Them Click? by Susan M. Weinschenk

A lot of it is based on the book Influence by Cialdini, but in the domain of websites.

Thinking fast and slow by Kahneman

Thinking, fast and slow by Daniel Kahneman

One of the groundbreaking works for the field of behavioral economics.

Don't make me think by Krug

Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability by Steve Krug

A must read for web design.

Behave by Sapolsky

Behave: The Biology of Humans at Our Best and Worst by Robert M. Sapolsky

Expanding on human behavior.

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